Search Engine Optimization

Summary

Conducted keyword research using tools like Google Console, SEMRush, and Ahrefs to identify high-ranking opportunities and optimize web content.Analyzed website performance metrics such as traffic, bounce rates, and click-through rates to inform strategy and drive measurable improvements.

Created and implemented on-page SEO strategies, including meta descriptions, title tags, and internal linking, to enhance search visibility and user experience.Optimized blog content for a SaaS product, increasing organic traffic by 80%.

Developed backlink strategies, reaching out to high-authority websites for collaboration and improving domain authority.Conducted competitor analysis to identify gaps and opportunities in content strategy and search rankings.

Produced detailed SEO reports for stakeholders, demonstrating the impact of campaigns and recommending future actions.

Tools

Similarweb

Semrush

Ahrefs

Google Search Console

Goals

Analyzed website performance metrics such as traffic, bounce rates, and click-through rates to inform strategy and drive measurable improvements.

Composed AI-related articles to maximize the organic search of the website.

Process

Keyword Research
- Identify high-traffic keywords with low Keyword Difficulty (KD) using SEO tools like Semrush, Ahrefs, or Google Keyword Planner.
Relevance Assessment
- Ensure selected keywords align with the interests and needs of the target audience to drive meaningful traffic.
Content Composition
- Craft engaging and informative blog posts, incorporating internal and external backlinks to improve site authority and user experience.
Optimization
- Optimize on-page elements, including meta descriptions, targeted keywords, alt text for images, and URLs, to enhance search visibility.
Publication
- Publish articles and submit URLs to Google Search Console for indexing and faster discoverability.
Performance Monitoring
- Regularly track blog performance using analytics tools. Update keywords, meta descriptions, URLs, and content as needed to maintain relevance and improve rankings.